Hello, I’m Marcus Tiu, Co-founder of Cutdomos Hair Studio, with over twenty years of experience in the beauty industry. We operate a home-based hair salon business with two branches in Pelangi and Sentosa, mainly offering scalp treatments, hair colouring and perms. Each of these three services has its own dedicated department. Through this clear division of expertise, we aim to address our customers’ different scalp and hair needs.
Previously, we mainly attracted new customers through social media and customer referrals, but we lacked a channel where people could get a complete picture of what we offered. After working with NEWPAGES to build our website, one noticeable change was that new customers already knew about our services when they visited us for the first time. We also reached more customers from Singapore, and our sales conversion performance improved.
From Social Media and Word of Mouth to Finding Ways to Grow Our Business
We previously promoted our salon’s services mainly through Facebook and Instagram, alongside customer referrals. These were our existing ways of attracting customers, but we did not have a comprehensive website where interested customers could explore all our services and offerings in one place. To grow our business, we also tried working with different advertising agencies. However, even after trying several agencies, the overall results remained below expectations and did not provide enough support for business growth.
One reason we later chose NEWPAGES was its established presence in Malaysia, which gave us greater confidence in the partnership. Through this collaboration, we hoped to present our salon’s information more comprehensively and find further opportunities to grow our business.
Better-Informed Customers Bring Changes in Bookings and Sales Conversions
After the website went live, we noticed changes mainly in three areas: customers’ understanding of our salon, the reach of our customer base, and our sales conversion performance.
1. More Complete Service Information Helps New Customers Get to Know Us Before Visiting
Our website showcases our services and offerings, allowing customers to learn about Cutdomos Hair Studio before visiting. This addressed our previous lack of a comprehensive information channel. We found that first-time customers often already knew what services we offered, and quite a few new customers came to make appointments.
2. Attracting Customers from Singapore Through Google and ChatGPT
After partnering with NEWPAGES, we also reached quite a few customers from Singapore. Most found us through Google, while some learned about us through ChatGPT. Alongside our existing social media channels and customer referrals, search became another way for customers to discover us and learn more about our services.
3. Our Conversion Rate Increased by Around 20%–30%
Following the collaboration, our business performance improved noticeably, and our conversion rate increased by around 20%–30% compared with before. For us, beyond having new customers enquire about our services and make appointments, the improvement in actual sales conversions was a more tangible business benefit.
Business Operations Before and After the Collaboration
Google and ChatGPT Search Results Screenshots
Business Results and Team Support Make the Partnership More Valuable
I am satisfied with the service provided by the NEWPAGES team throughout our collaboration. When we raise a request, they are accommodating, allowing us to discuss our salon’s practical needs. The team has also offered us many suggestions. They proactively point out areas we could improve at our current stage. This is something I particularly appreciate: alongside addressing the requests we have already made, they also help us see where we can improve next.
This collaboration has shown us that comprehensive website information helps customers understand our services before visiting. From new customer bookings and customers from Singapore to a higher conversion rate, these are changes we have experienced firsthand. Together with the NEWPAGES team’s responsiveness to our needs and suggestions for improvement, these results have left me with a positive view of the partnership.
