Hello everyone, I am Eren Ooi, Director of Kean Advance Trading. Our company specializes in manufacturing and wholesaling traditional Malaysian beverages under our well-known flagship brand AROWANA, including nutmeg juice, concentrated fruit drinks, as well as distributing chocolate powder, cornstarch, and other food ingredients.
After partnering with NEWPAGES to build our professional official website, our business experienced a highly visible transformation: our sales team no longer needs to manually gather and send product details, as clients can easily browse and find what they need directly on the website. More importantly, our client inquiries have completely broken geographic boundaries—receiving proactive inquiries from other states such as Johor and Negeri Sembilan, and even securing orders from international markets like Thailand and Europe, tangibly expanding our business horizon.
Why We Chose the NEWPAGES Team
As our business expanded, we realized that having a professional digital platform to display our products and brand was essential. When preparing to set up our website, I consulted two or three web development agencies.
However, during initial discussions, I noticed those agencies merely asked what information we wanted to upload, lacking commercial understanding of the physical wholesale and manufacturing sectors and failing to offer valuable, professional input. This made me feel they would struggle to construct a clear content architecture to solve our core operational needs.
Then I met the NEWPAGES team. During our consultation, NEWPAGES not only provided tailored website construction advice suited to our business model, but also guided us on how to plan the user journey and present products effectively. Their professional and constructive guidance gave me immense confidence, leading me to entrust NEWPAGES with our website development.
Positive Outcomes After Website Launch
Once the website went live, it immediately brought immense convenience to our sales team.
In the past, sales consultants found it tedious when pitching to clients, as they had to repeatedly send individual product photos and scattered documents. With the website live, sales consultants simply share our official website link with clients, allowing them to independently explore the complete product series and locate specific items. This saved significant communication time for our sales force while enabling clients to gain a comprehensive, self-directed understanding of our offerings.
Crucially, the website helped us break through geographic limitations entirely.
Previously, our client base was heavily concentrated in Penang and surrounding areas. After launch, buyers from different regions started actively reaching out. We received a surge in inquiries from outside Penang—such as Johor and Negeri Sembilan—and simultaneously captured overseas inquiries and orders from Thailand and Europe. Establishing an online portal allowed our traditional beverage line to directly reach potential buyers nationwide and internationally.
Tangible Operational Impact and Precise Buyer Intent
Beyond geographical reach, the website demonstrated clear operational results daily. Clients contacting us via the website arrived with highly explicit requirements—frequently stating specific demands like "I want to purchase your AROWANA Nutmeg Juice." Communicating with clients who approach us with explicit buying intent is far more direct and efficient.
Additionally, I highly appreciate the backend analytics provided by the NEWPAGES system. By reviewing daily analytics reports, I gain transparent, real-time insights into website traffic:
• Daily visitor counts browsing our website
• Specific geographical IP origins of website visitors (clearly identifying whether visitors come from local states or international regions)
These analytics allow us to track market interest across regions in real time, knowing precisely where prospects come from and which products interest them, backing our business decisions with solid data.
Operational Comparison: Before & After Collaboration
Google and ChatGPT Search Result Screenshots
NEWPAGES Team Service & Recommendation
Throughout our collaboration, the NEWPAGES team delivered exceptional service. Whenever I shared new ideas regarding page layouts or product presentation, the NEWPAGES team took every request seriously, offering professional insights from different angles. We worked together like a well-coordinated team, continuously refining site content and user experience.
For business owners seeking market breakthroughs and geographical expansion, establishing a standardized, professional online platform is a crucial step. If any business peers wish to elevate their product presentation and capture broader customer bases, I wholeheartedly recommend the NEWPAGES team.
