Industrial Flooring Engineering: Shifting from Solely Relying on Personal Networks to Over 50% of Inquiries and Orders Coming Directly via Official Website

Hello everyone, I am Eric Toh, Managing Director of Etepox Solution Sdn Bhd. We are an engineering enterprise specializing in industrial flooring, backed by over 22 years of professional application experience in the industry. Over the years, we have provided comprehensive industrial flooring contracting services for factories, commercial centers, and industrial facilities, primarily addressing challenging issues such as concrete dusting and surface degradation. Our core solutions include epoxy flooring, polyurethane (PU) flooring, concrete polishing, and sports court systems.

After partnering with the NEWPAGES team to build our official corporate website and execute systematic marketing, we completely broke free from the engineering industry's traditional reliance on personal contacts and passive project hunting. Today, over 50% of our total business comes directly through our official website. We no longer need to spend heavily on monthly advertising budgets, while enabling high-intent engineering clients to actively search for and contact us on Google.

Client Acquisition Before the Website: Time-Consuming Networking and High Trial-and-Error Costs

Before establishing a professional website, our path to securing engineering projects was highly traditional and arduous:

Securing industrial projects depended almost entirely on word-of-mouth referrals within personal contact circles. Project sources were unpredictable and uncontrollable; if referrals dried up, client acquisition came to a standstill.

Industrial flooring involves high-stake B2B decision-making. In the past, we lacked a centralized platform to systematically showcase completed projects, technical qualifications, and engineering standards.

We tested various promotional methods, but they required continuous monthly ad spending. Once the budget stopped, leads vanished immediately, resulting in heavy acquisition costs and inconsistent lead quality.

Positive Transformation Post-Launch: Ranking on Page 1 Organically with Over 50% High-Intent Order Conversions

Partnering with the NEWPAGES team and leveraging their platform's built-in search engine optimization mechanisms propelled our core services to the top of online search results, bringing tangible business growth:

Review of the NEWPAGES Team: Responsive and Execution-Driven Professionals

Throughout our collaboration, the NEWPAGES team left a profound impression on me. They are a vibrant, energetic young team with sharp business insight and a strong sense of responsibility. In our daily interactions, they demonstrated not only high technical professionalism, but also robust execution capabilities to quickly understand our industry pain points and deliver practical solutions.

During ongoing website operations and maintenance, technical adjustments or page optimizations are inevitable. Whenever these situations arise, the NEWPAGES team responds promptly and resolves issues efficiently. Their proactive and accountable service gives us complete peace of mind, allowing us to focus our full energy on project delivery and client service.

Google and ChatGPT Search Result Screenshots

Sincere Recommendation

As an engineering business manager, I believe our core guiding principle should be: "Entrust professional tasks to experts, so we can focus entirely on delivering excellence in construction and service."

For business owners in engineering and manufacturing, rather than spending substantial time and energy on unpredictable personal networking or inefficient outreach, it is far more effective to establish a reliable online system that consistently generates targeted traffic. When qualified clients actively reach out to you, business growth becomes significantly more stable and sustainable.

Based on our genuine experience and business results over recent years, I am delighted to recommend NEWPAGES to fellow business leaders and partners. I hope more enterprises can leverage a professional online system to expand their markets and achieve continuous performance growth.