10 Things to Prepare Before Discussing GEO, AI SEO and Your Website with NEWPAGES

When consulting a provider, business owners often ask: “I want SEO and GEO. How much will it cost?” If neither side yet understands the company's priority offering, customer locations or existing website information, the discussion can remain focused on package names and prices, making it difficult to identify the most worthwhile starting point.

You do not need a technical report before consulting NEWPAGES. Organising information about your business, customers, website and current customer acquisition makes the GEO, AI SEO and website discussion more specific. The following ten items help owners and digital marketers agree on priorities and explain which information is available and which is not currently recorded.

This is a preparation checklist businesses can use themselves. Confirm the actual consultation and delivery scope against the applicable NEWPAGES GEO service plan and the outcome of your discussion.

Prepare these ten items to focus the discussion on your business

1. Your existing website and official company information

Organise the website address, official company name, brand name, business locations and usual contact channels. Mention older websites, branches and different language pages too. This helps establish whether the information customers see is consistent and which parts of the current website should be retained, corrected or developed further.

2. The products or services you most want to promote

Choose one to three priorities and explain why they matter. You may have reliable supply, stronger team experience or a desire to secure more projects of a particular kind. Avoid handing over a catalogue with hundreds of products and expecting someone else to guess the priorities. Product photos, specifications and service scope make it easier to discuss specific pages.

3. The most suitable customer types

Explain whether you mainly serve factory purchasers, wholesale distributors, food and beverage business owners, contractors or other customers. Clarify who usually asks the questions, who decides and what information they compare. For example, if a purchasing manager checks specifications before an owner approves the budget, the website needs to support decisions at different stages.

4. Actual service areas and delivery conditions

Distinguish your business address, on-site service areas, delivery coverage and arrangements for other states. Being based in Johor and delivering across Malaysia is different from having a branch in every state. Engineering, installation and repair businesses should also explain the conditions affecting site visits so location content matches actual service capacity.

5. Customer languages and common search questions

Provide Chinese, English or Malay questions that salespeople frequently hear, together with common industry product names. Customers may communicate in Chinese but enter English model names or specifications when searching. A few real purchasing questions are more useful for deciding language and content priorities than a long list of supposedly popular keywords chosen by instinct.

6. Recent enquiries and sales difficulties

Organise the main requirements received recently, information frequently missing from quotation requests and types of unsuitable enquiry. You can share anonymised categories and counts without handing over all customer personal information. Explaining what counts as a suitable enquiry also connects website goals with the work salespeople actually perform.

7. Projects, photos and professional information you can publish

Prepare project photos, customer reviews, product documentation and team experience approved for public use, and explain what each item demonstrates. Equipment installation photos, for instance, need the work scope and site conditions. A customer's praise for prompt service can support the service experience, but should not be expanded into unverified growth figures.

8. Existing website and search data

If you have website analytics, Search Console, advertising or enquiry records, organise the relevant reports currently available and their date ranges. Be clear if no data exists and start keeping records from now. If you have tested ChatGPT or similar platforms, retain complete questions, answers, dates and sources rather than selecting a single pleasing screenshot.

9. Improvement goals, timing and budget limits

Make goals specific, such as improving priority equipment pages, explaining wholesale terms more clearly or establishing an AI visibility record. Mention upcoming activities, the time your team can contribute and the scope you can afford to help set priorities. Wanting more orders this month and developing content for ongoing customer acquisition require different combinations of work.

10. Internal responsibilities and the review process

Confirm who can approve product specifications, pricing factors, service areas and project content, and who manages routine website updates. Owners do not need to write every article personally, but someone must make decisions about business facts. Clear responsibilities make later information collection and revisions smoother and help prevent outdated content from remaining online.

A one-page business brief can explain the priorities

For example, a food packaging wholesaler serving Kuala Lumpur and Selangor could summarise its priorities like this: “We mainly serve cafés and food businesses, and want to promote our takeaway packaging range. Customers often ask about minimum order quantities, food applications and delivery coverage. Our website has product photos but incomplete business terms. We want to improve priority product pages first, then organise purchasing FAQs.” This brings the business focus, customer questions and website gaps together so both sides can identify what to address first.

That paragraph already explains the customers, products, website gaps and priority work. Providing relevant pages, specifications and anonymised enquiry information afterwards makes a useful discussion easier than simply saying, “We want more exposure.”

Connect the service choice to the problem you need to solve

If customers search for products but cannot find clear pages, discuss the keyword and website optimisation work covered by NEWPAGES AI SEO. If the aim is to improve how your business information appears in AI search, centre the GEO discussion on buyer questions, credible content and observation methods.

If routine updates are the obstacle, explore ONESYNC website management through the web and mobile app. Confirm permissions and suitable tasks for AI-assisted features under the actual plan. Tools provide support, while the team still needs to review product specifications and company facts.

Clarify expected deliverables during the consultation: which pages come first, who supplies information, what the fees include and how work and observations will be recorded. Owners can then assess whether the plan fits the current business stage, while Marketing knows what content to prepare next.

Frequently asked questions

Can we consult NEWPAGES without Search Console or website analytics data?

Yes. Provide the website, business priorities and existing enquiry situation, explaining which records are unavailable. The discussion can begin with information and page checks, then establish observation methods according to actual needs. There is no need to assemble unreliable figures merely to prepare for a consultation.

Must we buy every service before improving website enquiries?

Do not assume that all services are suitable at the same time. Identify the main gaps, internal resources and business goals first, then understand the available plans and scope. The work should address real problems, and the business needs the capacity to contribute information and reviews.

Should we wait until every item is ready?

You do not need to wait for everything. Start with your website, priority offering, customer types and most common problems. Share available information accurately and explain the current situation for the rest. With a clear business direction, you can begin discussing a reasonable next step.

Once you have your website address and business priorities, contact the team through the consultation option on the NEWPAGES GEO service page to understand arrangements for GEO, AI SEO and website work that fit your company's needs.